Hospice Care is a Little-Known Benefit of Many Pet Insurance Plans, According to Aquarium Software

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Dr Anita Bhanja B. Vet. Med. GPCert (Derm) MRCVS, of www.Eternalpaws.co.uk, with Aquarium VP of Sales and Marketing, Mark Colonnese, subjecting Loula the Jack Russell to his free health check

When it comes to palliative care, the focus is rightly on the pet patient, but it is also about treating a family; families and individuals often struggle to cope with the turbulent emotions that grief brings

Already offered by many pet insurers, the benefits of hospice policies may be hidden in the fine print, but could help retain policyholders by providing a sensitive customer journey at worst of times.

A YouGov study commissioned by Aquarium shows that 69% of owners consider their pets to be as important to family as human members, and with US data suggesting pet insurance is an emotional rather than a rational purchase, the Hospice coverage is one way for insurers to tap into this emotional connection. This gives insurers the best chance of a policy resurrection when the potential new pet enters the life of the pet’s parent.

“Hospice care is covered by many policy providers, with companies springing up to serve this new emerging market,” said Aquarium director Mark Colonnese. “Ensuring that pets do not suffer if treatment is to shift from curative to palliative treatment of the emotional cords of the heart and insurers who understand this will reap the rewards when a beloved pet reaches the end of life.” his life and receives sympathetic and empathetic care. “

Dr Anita Bhanja B. Vet. Med. GPCert (Derm) MRCVS, founder of http://www.eternalpaws.co.uk , who recently visited the Aquarium offices to support ‘Bring Your Dog to Work 2017’, is a pioneer in the provision of palliative care for pets, which often allows the family to ‘be treated “. “When it comes to palliative care, the focus is rightly on the pet patient, but it’s also about treating a family; families and individuals often find it difficult to cope with the turbulent emotions that grief brings, ”said Dr. Anita. “In my own practice, this is absolutely the case because grief is really the same whether it is the loss of a human or an animal. It is important to discuss difficult decisions as openly as possible, otherwise the process ultimately becomes even more difficult. So I really believe in the tremendous value of palliative care and palliative care for pets – in helping not only the patient, but the family as well, ”Anita concluded.

“End-of-life decisions, human or animal, are never easy and always emotional, but we believe that palliative care for companion animals has a real role to play,” added Colonnese. “63% would mourn the loss of a pet as deeply as a family member, but more than half of the UK population does not have pet insurance. With palliative pet coverage, insurers improve the quality of life for both pets and parents and make difficult and costly end-of-life decisions easier. No one wants their pet to sleep because they can’t afford long-term care. More and more insurers need to provide such coverage and from a business and technological perspective, marketing policies from a more emotional perspective is more likely to resonate with homeowners, ”added Mark .

Aquarium Software is currently implemented by a number of key pet insurers and affinity partners in the UK, Europe, US and Canada. For more information contact Aquarium Software on +44 (0) 161 927 5620 or visit http://www.aquarium-software.com

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